Firstly, we look at our main characters, the detective, the murderer and the victium.
We want our detective to be 'dashing' as in most genre's the detective and the antoningsts are generally good looking and presented well in mise en scene; this representation of course will span to appear strong and in control, but it is important to note because the murderer is male, there will be a control for domiance (however our detecitve will have more power, authority, low angle shots).
We want our murderer to be dressed in white (because he isn't actually the murderer) to connotate that he is not the murderer.
Now, our victium is a women (representing that women are weak), she will be blonde (from John's great speech: 'Bam, the blonde girl gets it'. Showing how the pretty ones are cluesless as well as the weakest). The women will be wearing a dress (red to connotate romance, love, lust which will target towards the male characters) which reflects traditional female roles.
The reason we are creating these representations is that the clip appears more true to life, being based from idealogy and typical steryotypes which people believe.
Some good ideas here - you seem to be going for something fairly conventional, which is fine. In fact, I would be tempted to play up to this in order to emphasise your understanding of generic convention.
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