Audience

Our film is focused upon the genre of crime / thriller. We found that within the past year of 2011, there has only been one crime / thriller film that has made it within the top 25 box office, yet the year before, we found more and the previous years also. We have already established that there is a market for it.

We believe that our film sets out to capture the target age of 18-64 year olds roughly as it will contain a mature tone, we believe that people under the age of 18 will not view this film as it will have content which is not valid for this licence. Because our genre is based on building suspense through multiple scenes and cases, we think patience within these groups will be seen. Our film will target to capture a majority of male attention as opposed to female. We have based this from the older crime films from after the 1960, when males were the ones typically featured and watched crime films. Our explicit example is Scarface, which shows an example of crime in a realistic view, reflecting our audience target.

Our audience are also targeting lower middle class / middle class as within the film genre; it reflects the target audience’s life style as being the ‘gritty’ reality of another world they do not seem around the representing of their own jobs; similar personas, similar situations, similar jobs, sophisticated.